Mike Beversluis

Thursday, September 15, 2005

Marketing's interesting

Robert Farago' GM Death Watch 19. Quote:

In a recent email, Ries said that he’d heard that there were only eight types of vehicles: pickup, SUV, sedan, sports car, etc. He suggested that GM’s eight brands should all make one type of vehicle apiece. Now THAT'S what I call radical.

Note: GM's eight brands might end up selling one vehicle apiece before this happens. Also, somehow "Death Watch" makes me think of "Death Wish," which cues Charles Bronson recollections, which makes me think of "The Mechanic," and now we're back to cars and the circle of life ne death is complete.

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