Mike Beversluis

Thursday, September 16, 2010

Get the 60% dark chocolate bar three-pack for $2

Fortune/CNN: Inside the Secret World of Trader Joe's, by Beth Kowitt

I like Trader Joe's - not for everything - but they are good for chocolate, wine, frozen pizza, mochi, cereal and naan bread.  Their store-branded items are often very good values, and I've been happy that there's been a store within a short walk of my last two apartments.

The tension ("secret world") is that, like other brands and corporations that affluent white people like (Apple, Whole Foods, Target... etc), they are -- Quelle horreur! -- they are still brands and corporations, which undercuts their ascetic purity. Whatever.



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