New google?

Googleplex? The next generation of search engines could rank web pages by "talent"

How will the next generation of search engines outperform Google’s all-conquering Pagerank algorithm?

One route might be to hire Vwani Roychowdhury at the University of California, Los Angeles and his buddies who have found a fascinating new way to tackle the problem of website rankings.

Their breakthrough is to have found that the structure of the web is determined by three factors: the number of inbound links to a page, the rate at which pages are created and deleted and the likelihood that somebody visiting a page will link to it.