Because it's there?

Sun Storm: A Coronal Mass Ejection

Space Exploration: Real Reasons and Acceptable Reasons
Comments by Michael Griffin at the Quasar Award Dinner, Bay Area Houston Economic Partnership on 19 Jan 2007

We have a very interesting conundrum at NASA, and we have been spending a lot of time lately thinking about it. In national polling, NASA as an American institution enjoys a hugely positive approval rating, broadly in the range of 65-75%, an amazing result for a government agency. But when you ask people why, they are not really sure, or at least cannot express it clearly. When you ask people what we do, beyond the broad category of "space", again they aren't quite sure. And if you ask them what we're planning to do, they're even less sure. But they know that they love NASA. So NASA has what in the marketing discipline would be called very strong brand loyalty, even though people are not familiar in detail with what we do or why they like it.

I have been trying to understand why this is so, because it is important to our agency's future. If we don't have public support that is both strong and specific, the things we want to do, and believe to be important, will not survive. There are many competing priorities for public funding, and always will be. So it really is important for us to communicate to the public how we're spending the fifteen cents per day that the average American contributes to NASA, because there are other places where that money can go.

I've reached the point where I am completely convinced that if NASA were to disappear tomorrow, if the American space program were to disappear tomorrow, if we never put up another Hubble, never put another human being in space, people would be profoundly distraught. Americans would feel less than themselves. They would feel that our best days are behind us. They would feel that we have lost something, something that matters. And yet they would not know why.

This is an interesting conclusion, and so I've thought about it a good bit, and I've come believe that the reason is, we in the space business don't talk about it in the right way.

If you ask why we're going back to the moon and, later, beyond, you can get a variety of answers. The President, quite correctly said that we do it for purposes of scientific discovery, economic benefit and national security. I've given speeches on each of those topics, and I think these reasons can be clearly shown to be true. And Presidential Science Advisor Jack Marburger has said that questions about space exploration come down to whether or not we want to bring the solar system within mankind's sphere of economic influence. I think that is extraordinarily well put.

These reasons have in common the fact that they can be discussed within the circles of public policy making. They can be debated on their merits, on logical principles. They can be justified. They are what I am going to call tonight "Acceptable Reasons." You can attach whatever importance you want to any of those factors, and some citizens will weight some factors more and some will weight them less, but most of us would agree that they are, indeed, relevant factors.

But who talks like that? Who talks about doing something for purposes of scientific or economic gain or national security other than in policy circles? If anybody asked Lindberg why he crossed the Atlantic – and many did –he never indicated that he personally flew the Atlantic to win the Orteig prize. His backers might have done it in part for that, but Lindberg did it for other reasons.

If you ask Burt Rutan why he designed and built Voyager, and why Dick Rutan and Jeanna Yeager flew it around the world, it wasn't for any money involved, it was because it was one of the last unconquered feats in aviation. If you ask Burt and his backer Paul Allen why they developed a vehicle to win the X-Prize, it wasn't for the money. They spent twice as much as they made.

I think we all know why people do some of these things. They are well-captured in many famous phrases. When Sir George Mallory was asked why he wanted to climb Mount Everest, he said "Because it is there." He didn't say that it was for economic gain.

We know these reasons, and tonight I will call them "Real Reasons". Real Reasons are intuitive and compelling to all of us, but they're not immediately logical. They're exactly the opposite of Acceptable Reasons, which are eminently logical but neither intuitive nor emotionally compelling. The Real Reasons we do things like exploring space involve competitiveness, curiosity and monument building. So let's talk about them.

This is totally a taboo thought, but I often feel many people working around me don't have any reason for their research other than "I get paid." I am not so naive to say this (too often) but I think if you are doing government research - that you should be able to explain in short order why your work is worthwhile. And without exaggerating your work's benefits, i.e., lying.

Yet, if you are honest, I think you should get some wiggle room on the explanation too. Not everything has to cure cancer or shoot down missiles. Not unless you demand the same cost/benefit out of everything else in life. "It's cool" is a good reason if enough people agree with you, just because that's why most everything gets done.