Mike Beversluis

Thursday, April 16, 2009

The Salad Leaf of Propriety

Want Salad With That? Make It Fries.
By ALEX MINDLIN, NY Times
Published: April 5, 2009


Fast-food chains have recently deflected criticism of their menu offerings by adding healthy items like salads. But a paper soon to be released in the Journal of Consumer Research suggests that the presence of healthy options on a menu can induce some diners to eat less healthily than they otherwise would.


Chipotle exploits this effect very well. So, where else does this apply? Actually, come to think of it, where doesn't it apply?

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